Discover the significance, call to action, and the Swachh Bharat Mission's vision for a cleaner, greener India on Mahatma Gandhi Jayanti

Prime Minister Narendra Modi extends a nationwide invitation, emphasizing that Swachh Bharat is a collective responsibility.

Prime Minister's Call to Action

During his 105th episode of Mann ki Baat, PM Modi announces a significant cleanliness event on October 1st. 

Mann ki Baat Announcement

This cleanliness drive commemorates Gandhi Jayanti and serves as a prelude to the 'Swachhata Pakhwada - Swachhata Hi Seva' 2023 campaign.

'Ek Tareekh, Ek Ghanta, Ek Saath'

Join the movement! PM Modi calls for an hour of 'Shramdaan for swachhata' at 10 AM on October 1st.

"A Call to 'Shramdaan for Swachhata'

Every town, Gram Panchayat, and various government sectors actively participate, including civil aviation, railways, and public institutions.

Active Participation Across Sectors

A dedicated portal welcomes influencers and citizens to become Swachhata Ambassadors. Share your presence and support for cleanliness.

Become a Swachhata Ambassador

The Swachh Bharat Mission, launched on October 2, 2014, aims to eliminate open defecation and achieve universal sanitation coverage.

Swachh Bharat Mission's Vision

In 2021, PM Modi launched SBM-U 2.0 with the goal of making all Indian cities 'Garbage Free' and 'Water Secure.

Swachh Bharat Mission-Urban 2.0

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